Offer Experience Leadership scope Mandate process References Contact

Andy Waar sketches the RAG process on paper, from sources and search to context and response

Your
marketing leadership
on a fractional basis.

You see the costs. Your team reports on activities and metrics.But does any of it lead to more leads, contracts and revenue?

I am currently available for one additional mandate.

Discuss working together Start Marketing Effectiveness Check

Scroll

How I can help.

Three ways to start. You can start where it makes sense for your company.

Marketing assessment

In a 90-minute kick-off, we clarify your goals and starting point. I then review activities, channels, reporting, website data and costs. In the debriefing, you receive my written assessment of the key bottlenecks, priorities and next steps.

CHF 2,500

standalone marketing assessment

Marketing leadership

I lead your marketing and communications, set priorities, define measurable goals with you and make sure the work gets done. You gain senior leadership without creating a full-time role.

from CHF 8,000

per month

Implementation

Do you want to build something new or change it fundamentally? I develop and deliver positioning, brands, designs, websites and campaigns from start to finish. I bring in specialists where their expertise adds value. I remain responsible for the result.

from CHF 12,000

Campaign or positioning

From scratch to an established brand

quoted individually

You can start where it makes sense for you. If clarity is missing, the marketing assessment is the right place to begin. If the need is already clear, talk to me directly about fractional marketing leadership or implementation.

You pay for clarity, responsibility and implementation.

Discuss working together

Since 2000 Marketing & Communication

Since 2004 Leadership responsibility

jurist

Executive MBA

CAS Digital Finance

CAS Advanced AI in Marketing

6 companies founded or co-founded

CMCO

I'm already sitting
at this table.

I know the entrepreneur’s side from my own experience. I have founded companies, managed employees, been responsible for budgets and made decisions that are ultimately reflected in the income statement.

Founded or co-founded six companies.

UBS: At UBS, I set up an internal agency, took over a global editorial team and was responsible for several teams at the same time.

Today: I have been running waar.ch since 2000. Today, as CMCO, I am responsible for marketing and communications for a company with a stock market perspective.

Full career history

Andy Waar looking directly at the camera

Years of marketing and communication, since 2000

Years in marketing leadership roles, since 2004

Founded or co-founded a company

Universities as guest lecturers

How large does your company need to be?

Large enough for marketing and communications to require leadership, but not necessarily large enough to justify a full-time marketing director. What matters is whether you are missing someone who can set priorities, make clear recommendations and take responsibility.

What I lead
and can judge.

Five fields that must come together for effective marketing leadership.

Marketing & Communication

I align marketing and communication with business goals. I set priorities and ensure that the work clearly contributes to leads, contracts, sales and revenue, visibility or customer satisfaction.

Brand & positioning

I sharpen your position in the market. This covers what your company stands for, what sets it apart and how it should be perceived. If a new identity is needed, I develop and deliver it.

Website & E-Commerce

A website needs a clear purpose. It positions your company, generates enquiries, sells products or provides information. I plan, design and build websites and e-commerce solutions.

AI & Transformation

AI belongs wherever it delivers a concrete improvement. I integrate it into practical workflows without giving up quality, brand and responsibility.

Specialist management

I select the right specialists and lead their work. I brief them, assess the results and remain accountable for the whole.

What the engagement
includes.

Clear leadership, measurable goals and responsibility for implementation. This is how a mandate works.

Clarify the starting point

I analyse the current situation, define the goal with you and show the gap between the two. This can happen through a marketing assessment. If the need is already clear, I start directly with the mandate.

Goals and measurement

I will determine with you how success will be measured and over what period of time. I am responsible for metrics that marketing actually impacts. Where product, price or sales influence the result, I name the dependency right from the start.

Lead and deliver

At the beginning I will clarify with you what is going on internally and where specialists make sense. I give clear recommendations, implement a lot of things myself and manage the rest of the work. Important business decisions remain with you.

Where this reduces cost

Because I combine leadership and a large part of implementation, there are fewer handovers and external costs. Which savings are realistic depends on your initial situation and the services you have purchased so far.

Rhythm and review

A fixed decision date per month when decisions are made and not just reported. Marketing takes time until there is enough data for real optimization. If the goals are achieved, it will be extended. If they are missed, adjustments are made, realigned or terminated.

End of engagement and handover

I will record the term and termination in writing with you at the beginning. Upon handover, you will retain the agreed access, accounts, documentation and work results.

From CHF 8,000 per month This includes the management and ongoing implementation, i.e. landing pages, posts, advertising material and assets. New projects with their own result, a brand from zero, a new website, a campaign, run as a project with their own price and their own deadline. I will record the exact scope in writing with you at the start of the mandate. Anything outside of this is offered in advance instead of charging for it afterwards.

And when both come together: If a mandate is already running, analysis and training for an additional project may be less. I will agree on the scope, price and date with you in advance. Reliable optimization usually takes several months and enough data.

Customers & Partners

Selected customers and partners 26 years of marketing and communications.

SMEs and owner-led companies

Corporations and international brands

Case study

Yapeal:
built from zero

Brand, community and communication for the first company in Switzerland with a fintech license from FINMA. From positioning to brand appearance to press and investor communication.

Read case study →

Currently in progress

In progress

Dr. Marco Toigo

Brand presence and website for a muscle physiologist, researcher and author. Case study follows.

In progress

Hunger Horticulture

Brand appearance and website for an owner-managed horticultural company in Schlieren. Case study follows.

Memberships and Associations

Fintech Rockers

IAB Switzerland

Swiss AI

Selected works.

Websites, brands and imagery that I have conceived, designed or implemented. I do not show confidential work for corporations and other agencies.

Kellerhals Carrard

AI Microsite

Brand relations

Branding & Strategy

Brand relations

Branding & Strategy

Brand relations

Branding & Strategy

Zurich central practice

Medicine & Web

Circular Economy Report

Web design

Systemorph

FinTech Platform

Forum Consulting

Advice

TALA Trust

Trust & Web

Nutrion

E-commerce

Boeniger Real Estate

property

Bolivia aid

NGO

Urban-7

Community

NoCardio

Health & Web

Deepcloud Swiss

Tech

Tiger Zurich

Sports & Community

Pfandbrief bank

Finance

Fintech training

Education

Yapeal

Neobank | Co-founder

Fintech Rockers

Community

SWIC Digital

Digital

Enespa

Energy | CMCO

ndwr

Canvas | 2026

ndwr

Canvas | 2025

ndwr

Canvas | 2025

ndwr

Canvas | 2025

ndwr

Canvas | 2025

ndwr

Canvas | 2025

ndwr

Canvas | 2025

ndwr

Canvas | 2025

Nutrion

Web design

Nutrion

Web design

Nutrion

Web design

Nutrion

Web design

Nutrion

Web design

Senti Photo

photography

Media Match Maker

Digital Media

The first
step.

Tell me where your marketing stands and what is not working. I will tell you whether the issue fits my services. If it does, I will recommend the right paid starting point. You speak directly with me.

Email Call

Name

Company

Topic

Investment range

Message

Your information is processed through Make with AI support to handle and prepare your enquiry internally. There is no automated decision or reply. Details are provided in the .

Yourmarketing leadershipon a fractional basis.

How I can help.

I'm already sittingat this table.

What I leadand can judge.

Marketing & Communication

Brand & positioning

Website & E-Commerce

AI & Transformation

Specialist management

What the engagementincludes.

Customers & Partners

Selected works.

The firststep.

Your
marketing leadership
on a fractional basis.

I'm already sitting
at this table.

What I lead
and can judge.

What the engagement
includes.

The first
step.