Clarify task
The problem must first be clear. I will define the desired result and the limits with you. This way you know early on what needs to be decided.
I'll check with you where AI and automation can measurably improve marketing and communication. I give clear recommendations and take responsibility for implementation after your decision. I will then check the results with you and improve them where necessary.
I have been working on digital projects since 2000 and have practically supported the technological changes of this time: from the first websites during the Internet bubble to digital publications and the switch from computers to smartphones and tablets to new digital business models, blockchain and today artificial intelligence.
I'll start with a specific task in your company. Only when it is clear do I check whether AI makes sense and brings a comprehensible benefit.
The benefits must be clear to you: through shorter processes, lower costs and better results.
If your team enters the same information multiple times, collects documents, or carries out repetitive processes by hand each time, time is lost. AI and automation can simplify such processes and free up more time for more important tasks.
Customer data, offers or internal numbers do not belong in an AI system without being checked. I will clarify with you in advance what information may be used, who can access it and whether the data is reliable enough.
AI can make suggestions and provide a basis for decision-making. You still decide which direction your company takes, what suits your brand and what responsibility you want to take on.
Your team needs to understand what is changing, what benefits the solution brings and how it will be used in everyday life. Because even the best solution only makes a difference when it is actually used.
New technology is valuable when it works in everyday life and brings measurable value to your company.
I combine business judgment with implementation. In this way, AI is sensibly integrated into processes, decisions and collaboration and improves where it specifically benefits your company.
I'll look with you at what you want to achieve, how work is done today and what data and systems are already in place. This makes it clear what is still missing and where AI can specifically help.
I'll show you where AI brings the greatest benefit, what can be implemented with reasonable effort and what risks need to be taken into account. So you know where to start.
I'll show you how your team, AI and existing systems work together sensibly. With you, I will determine where human control and approval is still necessary.
I will develop suitable working methods, content, prototypes and digital solutions with you. Where additional specialist knowledge is required, I bring in the right specialists and manage their work.
I involve your team early on and explain what is changing in an understandable way. Clear rules, practical examples and support in everyday life help you use the solution safely.
I will check with you whether the solution is used in everyday life, works reliably and improves the agreed result. Where it is not yet convincing, I adapt it specifically.
You speak directly to me. I clarify the needs, prepare the decisions and lead the implementation through to actual use.
The problem must first be clear. I will define the desired result and the limits with you. This way you know early on what needs to be decided.
The solution must fit your company. I check processes, information, systems and responsibilities and show you where the most important bottlenecks are.
Benefits, effort and risk must fit together. I will compare the sensible options with you and give you a clear recommendation with priorities.
The recommendation must become a working solution. I will adapt the necessary processes with you, develop the building blocks and lead your team and the specialists involved through the implementation.
What matters is the result in everyday life. I will check the usage, quality and effect with you. The business decision remains with you; I am responsible for the structure, implementation and critical assessment.
You can use some of my tools directly in the browser. They solve clearly defined tasks and show how recurring work becomes a comprehensible process.
You decide whether internal clarification, a marketing assessment, ongoing marketing leadership or a concrete implementation project makes sense first.
You classify how well goals, business results, data, costs and responsibility interact in your marketing.
You make known annual marketing costs, missing cost blocks and the controllability of your expenses visible.
You use your assumptions to calculate how media budget, reach, reactions and possible donations are related.
You distribute your media budget across multiple channels and compare costs and expected results on a consistent basis.
You answer the most important questions about your project and receive a structured basis for your creative brief.
You calculate the interaction rates of your social media channels on a uniform basis and can compare them directly.
You create consistent UTM parameters for your campaign URLs and can use them directly in Google Analytics.
You translate campaign metrics into an understandable summary for management, customers and your internal team.
You develop different content perspectives as a starting point for articles, campaigns and editorial formats.
Using defined queries, you can see how your brand appears in selected AI systems and where improvements are possible.
With Felice Torre, BDM Management
Based on selected questions, you will receive an initial assessment of how to label your AI-generated content. The check does not replace legal advice.
With aighty20.com