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WAAR.CH Tools | Fundraising

Fundraising Campaign
Calculator

Calculate media spending, leads, impressions, agency costs, ROI and ROAS for your fundraising campaign, interactively and in real time.

4 parameters | more than 12 key figures

Enter parameters
Fundraising goal CHF 5 million
CHF 1 millionCHF 20 million
Ø Investment per investor CHF 50,000
CHF 5,000CHF 500,000
Conversion Rate (Lead → Investor) 3.0 %
0.5 %15 %
Cost per Lead (CPL) CHF 100
CHF 20CHF 800
Result at a glance
Needed investors
:
to achieve the goal
Required leads
:
at 3.0% conversion
Media spending
CHF:
excluding agency costs
Costs per CHF raised
: Rp.
per franc collected
Campaign funnel
Cost Breakdown
Total budget (agency + media) CHF:
Calculation in progress...
Evaluation
Adjust the parameters to get an automatic rating.
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Free tool | Guideline note: This tool is available free of charge and is intended for orientation purposes only. Impressions are based on an estimated CTR of 1.25%, clicks on 12.5% ​​click-to-lead. Agency costs are guidelines (base: CHF 52,500 for a CHF 5 million project, scaled proportionally) and are quoted individually. All information is an estimate: actual campaign results vary depending on target group, market, creation and quality. Media spending must be calculated in addition to the agency services. Andy Waar / WAAR.CH assumes no liability for decisions made on the basis of these calculations. Individual offer: waar.ch/contact